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Final Project: Mailer for MOCA

Our final project in Graphic Design class was to draft, design, and finalize a postcard call to action for MOCA's virtual hangout sessions. As easy as the task may sound, I was hit by roadblocks so simple, I'm not even sure how I finished. Stuck at the drawing board, I took the instructions too literally. Trying to fit all the text in, not realizing I could omit what I wanted... it was a busy mess! Thankfully, a class and a bit later, I decide to go back to what I know about design, what we've been taught, and find a middle ground between those and my artistic flair..... It came out pretty sucky. I think if I had the same amount of time with the knowledge that I didn't have to think as much as I did, I would have been much more successful.One challenge I faced was not so much in the technicalities of design (of while I'm sure I also need work on,) but rather, in my skills of the app. InDesign is much unlike Illustrator. Though they may have similar features, it'…

Designing with Type

The most important thing, above color and size, is placement. No matter what the object is, where it's placed is the key to good design. Whether you follow the rule of thirds, golden ratio, balance, or the visual triangle...you're contemplating placement!It's interesting to realize that sometimes type is all you need to get a message across. That doesn't mean to say it'll literally spell out the message, but the placement, font, and other features are what tells the story. Think about a blank paper with "Dead." written in tiny black, bold font in the middle of the page. Weird, right? What if we take the last letter and turn it on its side? A little curious, perhaps? A multitude of possibilities.My objective was to portray randomness and organized chaos. The business I chose to represent is one of my own concepts. It's called "Life Poorly Explained" where millennials discuss the wrongs of the world. This poster was specifically inspired by th…

Practicing Monograms for the 'Gram

Before starting the monogram project, I was optimistic that mashing two or three letters together was going to be easy and fun. Oh, how very wrong I was. After a plethora of user errors...my nice way of describing unintelligible button smashing...I was on a slow track to understanding how shape, color (and absence of), size, and font types come together. By creating what I had floating around in my head, and manipulating those [listed] features, I was able to design a line of monograms that could carry the message of one of my Instagram accounts, @lifepoorlyexplained. 
    1. I used one of my favorite funky (100% free) fonts, Ragg, to attempt a manipulation of stroke lines.     2. I flipped the L and mimicked the P's stroke line. I realize it looks like I jus
  Three letters of unusual shapes proved to be more than annoying for a beginner like me, so I went ahead and practiced a few more concepts with two letters - M and D. These are the initials of a company I had in mind that tak…

What's Your Type?

Typography is a vital part of graphic design. Graphic design is everywhere. It's the cover of your book, it's the meme your friends are laughing at, it's the label on your dad's daily socks. Without graphics, your dad might not be able to decide which sock to wear on Tuesdays! Thanks to to graphics, and especially to typography, your dad can not only find socks that go with his fluffy pajamas, but also match the day with the aptly labelled socks. Wait, what?Type is another way of describing the words you're reading. More so, it also describes the font, or appearance. For example, my favorite font is Times New Roman. Most known for its role in essay building, Times New Roman is a classic serif font. Its simplistic design makes it desirable for both serif and sans serif fans. Although I'm sure its thanks to brainwashing from countless hours of essay writing, Times New Roman has always been a favorite of mine. The features as I describe them are some of the featu…

Colorful Concepts

Color is crucial to design. The absence of it is as well, but maybe we'll get into that later. It is what makes something recognizable and pleasing to the eye. In the world of art, it documents history; eg. bright, bold colors may represent the 50s Pop Art movement. However, business takes art–I mean graphic design, to a whole other science. Quality design is make or break for businesses these days. This is because most businesses rely on their online presence...and who wants to spend their time on a busy site or trust someone with a sketchy logo? Not me!
Color is symbolism. Blue symbolizes a bright sky for some and sadness for others. Ah! Good question––what kind of blue? Well, that's where a graphic designer comes in. They're going to know what color tells the story, what shade sets the mood... On a landing page, maybe you want your social media links to be highlighted. A graphic designer will pick brand-appropriate colors to bring the links to a consumer's attention. …

Elements and Principles of Design

The science behind the art of design is accredited to six elements and six principles. The six main elements (or visual traits) of design are; line, color, shape, texture, size/scale, and direction. Whereas the principles of design–the message created by the used element–are as follows: proximity, balance, alignment, repetition, contrast, and space. The principles of design, however, are not limited to these. Your principles may depend on style or practice.
    So, why do elements and principles matter? If you're venting anger or calming your chi, it might not. However, if you're looking to create captivating visuals, understanding some of the core traits will help you to convey your message or story successfully. You don't want a crowded mess now, do you? Well, actually, you might...if you know how to do it tastefully!     Once you've got a pretty good grasp on some principles or elements or elephants, it'll be your ticket to success! No matter who you are, a writer…

The Profession of Graphic Design

Describe who you are as an artist, designer, student? What you are focusing on in your field of study? What are people going to read on this blog?
I am a writer by trade, but I dream in pictures. After graduating with a B.A. in Creative Writing, I kept feeling that tugging in my brain telling me that there was something else. Growing up, I had always wanted to design things. School buses, bedrooms, logos, websites (I have too many of those)...anything you can think of, and more. Silly thing is, I never took the time to understand the principles of design, to use illustrator...until now!
My prior experience with photoshop, cinematography, photography, and some design knowledge, has allowed me to sustain some sort of portfolio, but it causes me to wince when I forward it to someone, especially job potentials. That is why I am taking graphic design. I hope to improve and expand my portfolio beyond words and home-baked graphics––to prove that I understand design and the marketing behind it.