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Final Project: Mailer for MOCA

Our final project in Graphic Design class was to draft, design, and finalize a postcard call to action for MOCA's virtual hangout sessions. 

As easy as the task may sound, I was hit by roadblocks so simple, I'm not even sure how I finished. Stuck at the drawing board, I took the instructions too literally. Trying to fit all the text in, not realizing I could omit what I wanted... it was a busy mess! Thankfully, a class and a bit later, I decide to go back to what I know about design, what we've been taught, and find a middle ground between those and my artistic flair..... It came out pretty sucky. I think if I had the same amount of time with the knowledge that I didn't have to think as much as I did, I would have been much more successful.

One challenge I faced was not so much in the technicalities of design (of while I'm sure I also need work on,) but rather, in my skills of the app. InDesign is much unlike Illustrator. Though they may have similar features, it's not as easy to replicate some on both. For example, outlining text and moving each letter is far more frustrating on InDesign than on Illustrator. When I figured that out, I rushed to finish the assignment. 

Poor Gestalt was far from my mind by this point! Still, I wanted to play with some concepts such as; proximity and symmetry/continuity with the text...also a little closure, but I'm not sure if that's obvious? 

You can be the judge of that!




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