The most important thing, above color and size, is placement. No matter what the object is, where it's placed is the key to good design. Whether you follow the rule of thirds, golden ratio, balance, or the visual triangle...you're contemplating placement!
It's interesting to realize that sometimes type is all you need to get a message across. That doesn't mean to say it'll literally spell out the message, but the placement, font, and other features are what tells the story. Think about a blank paper with "Dead." written in tiny black, bold font in the middle of the page. Weird, right? What if we take the last letter and turn it on its side? A little curious, perhaps? A multitude of possibilities.
My objective was to portray randomness and organized chaos. The business I chose to represent is one of my own concepts. It's called "Life Poorly Explained" where millennials discuss the wrongs of the world. This poster was specifically inspired by the upcoming presidential debates. However, my original plan was met with unskilled hands, and I was forced to use the concept in another way.
I was really grateful my charger broke, because it gave me the forced break I needed to think about how I wanted to convey my message. Finally, after another five hour drive through nothing but dry fields...it came to me like a mirage. Perhaps it was the billboard screaming "Where's the Water?" or maybe my mom's nagging to watch the debate when I got home.