Elements and Principles of Design

The science behind the art of design is accredited to six elements and six principles. The six main elements (or visual traits) of design are; line, color, shape, texture, size/scale, and direction. Whereas the principles of design–the message created by the used element–are as follows: proximity, balance, alignment, repetition, contrast, and space. The principles of design, however, are not limited to these. Your principles may depend on style or practice.

So, why do elements and principles matter? If you're venting anger or calming your chi, it might not. However, if you're looking to create captivating visuals, understanding some of the core traits will help you to convey your message or story successfully. You don't want a crowded mess now, do you? Well, actually, you might...if you know how to do it tastefully!

Once you've got a pretty good grasp on some principles or elements or elephants, it'll be your ticket to success! No matter who you are, a writer or an artist, your design knowledge will improve the quality of your work. With even the simple concepts, you can begin creating a logo, drafting out website pages, or planning social media posts.

Whether you need those for your own business to establish your online presence, or if you want to freelance your skills to entrepreneurs and small businesses, your portfolio will surely bloom (and so might your pocket!)

Comments

Colorful Concepts

Color is crucial to design. The absence of it is as well, but maybe we'll get into that later. It is what makes something recognizable and pleasing to the eye. In the world of art, it documents history; eg. bright, bold colors may represent the 50s Pop Art movement. However, business takes art–I mean graphic design, to a whole other science. Quality design is make or break for businesses these days. This is because most businesses rely on their online presence... and who wants to spend their time on a busy site or trust someone with a sketchy logo? Not me! Color is symbolism. Blue symbolizes a bright sky for some and sadness for others. Ah! Good question–– what kind of blue? Well, that's where a graphic designer comes in. They're going to know what color tells the story, what shade sets the mood... On a landing page, maybe you want your social media links to be highlighted. A graphic designer will pick brand-appropriate colors to bring the l...

What's Your Type?

Typography is a vital part of graphic design. Graphic design is everywhere. It's the cover of your book, it's the meme your friends are laughing at, it's the label on your dad's daily socks. Without graphics, your dad might not be able to decide which sock to wear on Tuesdays! Thanks to to graphics, and especially to typography, your dad can not only find socks that go with his fluffy pajamas, but also match the day with the aptly labelled socks. Wait, what? Type is another way of describing the words you're reading. More so, it also describes the font, or appearance. For example, my favorite font is Times New Roman. Most known for its role in essay building, Times New Roman is a classic serif font. Its simplistic design makes it desirable for both serif and sans serif fans. Although I'm sure its thanks to brainwashing from countless hours of essay writing, Times New Roman has always been a favorite of mine. The features as I describe them ar...

GRAPHICS POORLY EXPLAINED

Search This Blog